Choose the visual effect before the product name
A design brief that says “plaster” can describe very different outcomes: soft matte movement, polished depth, a mineral-wash variation, seamless cementitious texture, or a deliberately tactile trowelled surface. The desired light reflection, colour variation, room use, and maintenance expectations give the applicator a better starting point than a product name alone.
Limewash, Venetian plaster, Marmorino, and microcement each have different visual and practical characteristics. The right one should be selected around the actual wall or wet-area condition, not because an online photograph happened to be attractive.


